Perfect! After creating quality content throughout the buyer's journey, we will be able to attract quality visits to the website. The next step is to convert these visits into potential customers, ie in leads. For this you need to create landing pages, set up call to actions, contact forms, etc. in order to gather contact information. There are several ways to convert a visit into a lead. Some examples include downloading eBooks, whitepapers, manuals, trials ... any type of content that is interesting and of value.
Some of the most important tools for converting visits into leads include:
- Online Forms: They are ideal to turn visits into leads, as potential customers must share their contact details. Optimize your forms to increase the chance.
- Calls to action: Calls to action are buttons or links that encourage webpage visitors to certain actions, such as to “download a technical document” or "attend a webinar" Improve the layout of your calls to action and turn your visits into potential customers!
- Landing pages: Behind all calls to action there is a specific landing page where the user will find the confirmation of his click. This is where the offer is made and the marketing and sales team can start a conversation with them. When website visitors fill out a form for the first time on a landing page, they become a contact.
- Contacts: It is important to keep track of potential customers on a centralized marketing database. Gathering all the data in one place will help you interpret every interaction you have had via email, landing page, social networks or other websites, and optimize your future interactions to attract, influence and achieve the buyer’s satisfaction.MarketValley