We're on our way! We have already attracted the right visitors and turned them into prospects, but now it is necessary to transform those potential customers into customers. How can you achieve it? There are various technological tools (called closing tools) to help you. Here are some examples:
- CRM: Keep a detailed record of all your contacts, companies and offers, and plan a strategy to contact the right prospects at the right time about the right product or service. Customer Relationship Management (CRM) systems facilitate sales, but for this it is fundamental that you maintain a 100% reliable database with relevant data.
- Email: What to do if a visitor clicks on a “call to action”, ends up on a landing page or downloads a technical report, but is not yet ready to become a customer? It is simple: count on your email marketing strategy to start the communication. Send emails with useful and relevant content to build up trust with the potential customer and guide them to the desired purchase process.
- Marketing Automation: This process involves managing your email marketing strategy and promoting the user's satisfaction according to their needs and adapting to the phase of each user's lifecycle. For example, if a visitor downloaded a technical document on a particular topic from your company in the past, you can send a series of topic related emails. However, if they follow your brand on Twitter and visit certain pages of your website, it may be useful to change the content of the message to adapt to the user’s different interests.MarketValley