Once we have turned potential customers into clients, our responsibility is to maintain close and trusting relationships with them. Caring about our customers and remaining loyal to them will guarantee their complete satisfaction, as well as create the possibility of establishing upsell campaigns and the origination of natural promoters of our brand and products / services.
There are several strategies and tools that help keeping customers loyal:
- Surveys: The best way to know what your customers and users want is ... asking them. Use feedback and surveys to ensure that your services and products fit your customer’s needs and expectations.
- Smart calls to action: Not all your customers are the same. Using smart calls to action will allow you to connect with the different users through offers that change depending on each individual buyer and their stage in the lifecycle.
- Smart Text: Provide your clients with quality content tailored to their interests. Through this type of intelligent content you can help them achieve their own goals, as well as introduce new products and services that could be of interest to them.
- Social Monitoring: Keep track of the most relevant social conversations, pay attention to the questions, comments, likes and dislikes of your clients and approach them.MarketValley