Camper Client - MarketValley

17 June 2015

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Camper.es is the online footwear shop of the famous Spanish brand Camper. Through Camper Shop we offer a wide catalog of products for sale throughout Europe, Asia and the United States.

Case Description

Camper has spent years investing in PPC advertising to boost their online sales. A strong, secure and long-term vision that has allowed him to grow at a good pace in recent years.

Definition of objectives

Maintaining several targets initially in Europe and currently also in America and Asia:

1. Grow in online sales in a controlled and sustainable way with respect to investment and ROI goals. 2. Reduce cost per acquisition as unit sales grow.
3. Consolidate annually the return on investment to continue its increase gradually. Camper has spent years investing in PPC advertising to boost their online sales. A strong, safe and long-term vision that has allowed him to grow at a good pace in recent years..

Plan of actions

1. From the outset, the potential profitability of each of its "target" markets was analyzed to optimize the budget distribution.

2. Optimization of accounts individually with a native consultant for each of the countries to better understand the behavior of users and tailor campaigns by market.

3. Growing the accounts, specifying more and increasing the presence, as the investment increased, to achieve a reduction of costs through the achievement of a higher quality.

The results each year have been satisfactory:

A) Increased conversions (35%).
B) Decrease in cost per sale (average 23%).
C) Increased return on investment (155%). 

 

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